Custom Software · Case file 20
Bayer · delivered through MammothXR
Point the phone at the field and watch the product work.
An augmented reality activation for Bayer, built with MammothXR, that shows how a crop protection product performs by layering the effect over the real world.
The brief
A herbicide's job happens slowly, in a field, over weeks. That is a hard thing to demonstrate at an event or in a sales visit. Bayer wanted an AR activation that puts the product's effect in front of a grower on the spot, on a device they already have in their pocket.
What we built
- 01
An AR experience that anchors a crop scene to the real world and plays the product's effect out over it, in seconds instead of weeks.
- 02
Tracking tuned for outdoor light and moving hands, so the demo holds together where growers actually stand.
- 03
Delivered as an activation that reps and event staff can run without a technician.
What it does now
Bayer's team demonstrates a season's worth of results in one AR moment, anywhere there is a phone and a bit of ground.
Got a build like this in your head?
Twenty minutes, no pitch. Tell us how your business runs and we’ll tell you what’s worth building.