AI Integrations · Case file 14
Southcentre Mall, Calgary · delivered through MammothXR
A snowman who waves back, in the middle of the mall.
An augmented reality installation for Southcentre Mall in Calgary, built with MammothXR, that puts a life-size animated snowman on screen with the shoppers walking past.
The brief
Southcentre wanted a holiday attraction that stops people, gets them in front of it with their kids, and gets shared. It had to run all season, unattended, in a busy mall corridor, and cope with anyone from a toddler to a stroller-pushing parent stepping into frame.
What we built
- 01
A large-screen AR installation where a camera feed of the corridor is composited with Sammy, an animated character who reacts to the people in front of him.
- 02
Body tracking so Sammy notices, follows and plays with visitors rather than looping on his own.
- 03
Set up to run every trading hour for the season with no operator and a recovery path if anything falls over.
What it does now
Shoppers stop, wave, and take the photo, and Sammy keeps performing from open to close for the whole holiday season.
Got a build like this in your head?
Twenty minutes, no pitch. Tell us how your business runs and we’ll tell you what’s worth building.